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tour de france
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WBD to scale next level coverage of the Tour de France and Tour de France Femmes to millions of fans across Europe and Asia in 20 languagesWarner Bros. Discovery (WBD) Sports Europe is preparing to present its coverage of the Tour de France and Tour de France Femmes for fans across Europe and Asia. A race steeped in history and the pinnacle of professional cycling, the...
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Cherry on the cake: Inside the technical production of the Tour de France 2025 with EMG / Gravity MediaThere are just a few days to go before elite cyclists don their jerseys and begin the Tour de France 2025, with the town of Lille hosting the first stage on 5 July. This gruelling race ends 22 days later...
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Tour De France to air exclusively on Warner Bros. Discovery in UK from 2026Warner Bros. Discovery (WBD) Sports Europe has extended its rights to show the world’s greatest cycling races until at least 2030. The new partnership with the European Broadcasting Union (EBU) and the Amaury Sport Organisation (ASO) from 2026 features the...
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Live from the Tour de France 2023: Team radio makes a resounding debutBeing at the heart of the peloton and listening to the conversations between cyclists and their sports directors, Team Radio has revolutionised the way we perceive and hear the Tour de France this year with an innovation led by Amaury...
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Live from the Tour de France 2023: The technical set-up behind the Grande BoucleAs well as being a major event in the international sporting calendar, the Tour de France also represents a significant broadcasting achievement with the host broadcasters required to capture action across all 3,404 km of the course for television viewers...
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Warner Bros. Discovery Sports Europe reports streaming records for Tour de France coverageWarner Bros. Discovery Sports Europe has reported record streaming audiences for its coverage of the 2023 Tour de France with unique video viewers growing by 12% year-on-year across all platforms. This increase was driven by discovery+ which observed a +36%...
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Tour de France looks to reach a broader audience with TikTok partnershipTikTok is joining the Tour de France and Tour de France Femmes as an Official Provider. The partnership aims to boost the exposure of cycling and top riders among a broader audience. From 1 July, users of the platform will...
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Tour de France Femmes to bring fans closer to the action in milestone for female cyclingBoth the Tour de France Femmes and the Tour de France are set to improve the fan experience with technology and innovations from NTT. The 2022 event will see the inaugural women’s race starting on the Champs-Élysées on 24 July...
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FloSports increases social ad revenue by 96% YoY during its coverage of the 2021 Tour De FranceAhead of the 2021 Tour De France, FloSports, the streaming service which gives fans access to over 300,000 live and on-demand sporting events annually, partnered with Grabyo to deliver high-impact, real-time coverage of the Tour across social media. FloSports utilised...
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Digital growth cycle continues for Eurosport during Tour de FranceEurosport has recorded strong year-on-year audience growth during the first three days of the Tour de France with a steep rise in traffic via its digital platforms across its major markets in Europe. Eurosport.com, which offers key highlights as well...
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Live on two wheels: Eurosport prepares for sunflowers and close ups at the 2021 Tour De FranceThe Tour De France starts this weekend and with Sir Bradley Wiggins heading up the coverage from the peloton, Eurosport aims to cover every stage of European road cycling’s big event. Fresh from Italy and the Giro d'Italia, the Eurosport...
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Eurosport and GCN to deliver extensive Tour de France content and coverageDiscovery’s platforms will once again show the Tour de France for viewers in more than 60 markets across Europe and Asia. With total exclusivity in 35 markets, Discovery’s leading sport brands Eurosport and GCN will offer live, on-demand and ad-free coverage...
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Tour de France 2020: SMT Powers the Ticker From Across the AtlanticThe Tour de France has just drawn to a rapid close. The world’s best sports event for anyone with a case of unfulfilled wanderlust was produced in a completely new way by rightsholders and their production partners around the globe....
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Broadcast RF aids socially distanced Tour De France 2020 with Velo4G live onboard camerasEuro Media Group (EMG) companies, Broadcast RF and the Euromedia France RF division, have kept socially distanced for the ongoing Tour De France while working together to bring all the action to screens around the world. Twenty of Broadcast RF...
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