Viaplay Group has formally changed its name and brand from Nordic Entertainment Group (Nent Group), following approval by shareholders at its annual general meeting (AGM) on 18 May. The change reflects the company’s strategic focus on the Viaplay streaming service and its ongoing international expansion and continued Nordic growth. Viaplay will have a market presence […] More
Viaplay and UEFA have entered a four-year partnership in the UK for Viaplay to show at least 40 exclusive live matches featuring the Scottish, Welsh and Northern Irish men’s national football teams respectively. Starting in 2024, fans will be able to follow all European Qualifiers for the UEFA Euro and FIFA World Cup tournaments played […] More
Viaplay has launched Viaplay Select, a branded content concept that will be available through partner platforms in selected markets. It will initially offer up to 450 hours of curated premium content – with more added on a regular basis – to viewers in at least five new territories during 2022, starting with Japan’s Wowow from […] More
Viaplay will become home to the National Hockey League (NHL) and KSW mixed martial arts (MMA) in the UK. Up to 1,400 games from the ice hockey league will be shown on Viaplay every year until 2027, alongside 12 high-impact live events from Europe’s leading MMA promotion annually until 2025. Viaplay will launch in the […] More
Viaplay and the Professional Fighters League (PFL) have agreed a long-term partnership that makes Viaplay the live streaming home of PFL mixed martial arts (MMA) events in 10 European markets. From 20 April, fight fans can follow over 25 shows every year from one of the world’s fastest-growing MMA promotions – and the only one […] More
Viaplay and the Professional Darts Corporation (PDC) are partnering to organise the Dutch Darts Masters in June. Dutch three-time PDC World Champion Michael van Gerwen and reigning World Champion Peter ‘Snakebite’ Wright will join a world-class line-up of darting superstars at Amsterdam’s 17,000-capacity Ziggo Dome for the spectacular live event, which will be streamed live […] More
Viaplay and the Swedish Football Association (SvFF) have agreed a four-year partnership that makes Viaplay the exclusive home of a wide range of football rights in Sweden. From 2025, Viaplay will show approximately 800 live matches spanning the women’s national team, the men’s and women’s Swedish Cup, national youth teams and national futsal teams for […] More
Nordic Entertainment Group (Nent Group) has proposed a rebrand of the company to Viaplay Group, reflecting Nent’s strategic focus on the Viaplay streaming service and its ongoing international expansion. Viaplay is Nent Group’s most recognisable brand and the only one present in all its markets; it is also the company’s largest single revenue-generating unit. Viaplay […] More
Nordic Entertainment (Nent) Group’s streaming service, Viaplay, has stated it is aiming high with its UK market launch this year by adding live Nordic sports streaming to its offering. It is planning to develop a broad offering in the UK over time that combines live sports with premium original Nordic content and more. Viaplay will […] More
Ekstraklasa Live Park, the wholly-owned host broadcaster arm of the Polish Football League, Ekstraklasa, has announced it is now also responsible for television production for the Polish version of Viaplay. Live Park has also prepared the television infrastructure for the production of Viaplay’s sports programmes. The project is carried out under an agreement signed with […] More
