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virtual advertising
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uniqFEED’s virtual advertising technology secures league-wide approval for the German BundesligauniqFEED has received league-wide approval from the Deutsche Fußball Liga (DFL) to deploy its AI-powered AdApt technology across the Bundesliga. The approval covers both the virtual replacement of LED boards and the insertion or overlay of goal-side carpets, within the live...
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Supponor and TGI Sport deliver first-ever virtual advertising deployment for the Hellenic Football FederationSupponor has delivered the first-ever deployment of its cutting-edge virtual advertising (VA) technology for the Hellenic Football Federation (HFF), the governing body of Greek football, during the Greek men’s national team UEFA Nations League fixture between Ireland and Greece, held...
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Circuit de Spa Francorchamps partners with Dreamwall to debut DreamSports AR Track at 24 Hours of SpaAs part of the Circuit de Spa-Francorchamps' desire to create an ecosystem around its activities and participate in innovation in its sector, a partnership has been established with Dreamwall to innovate in the audiovisual field. The partnership began with a...
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Ice Hockey World Championships feature expanded virtual advertising presenceThe 2024 IIHF Ice Hockey World Championships includes a broadened virtual advertising presence as it begins in Prague and Ostrava, Czech Republic today. The event will be broadcast across 104 territories by almost 90 media partners with 17 live broadcast partners due...
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uniqFEED provides virtual advertising for FIS World CupSwiss virtual advertising provider uniqFEED has jumped back into winter sports in 2024, providing its AdApt virtual advertising solution at the FIS World Cup in Jasna Slovakia, which ran from 20-21 January. The FIS World Cup stands as a key...
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FC Barcelona and Supponor extend partnership including first ever use of virtual technology in women’s footballSpain’s La Liga F El Clásico has marked the first-ever use of virtual technology in a women's football match. The groundbreaking initiative included the activation of virtual technology on both the first and second LED rows combined (one animation only...
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Supponor Air receives league-wide approval for ‘Carpets over Carpets’ advertising in the German BundesligaThe Deutsche Fußball Liga (DFL) and its host broadcaster Sportcast have granted Supponor league-wide approval for deploying ‘Carpets over Carpets’ in all Bundesliga stadiums. The Supponor Air technology is the first to receive such a certification, encompassing all stadiums in...
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Sponix Tech supports charity football match for flood victims in SloveniaSponix Tech has successfully collaborated with the Football Stars for Flood Victims charity football match, held at Stozice Stadium in Ljubljana, Slovenia, on 15 September. This philanthropic initiative, led by Aleksander Čeferin, President of UEFA, aimed to raise funds to...
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uniqFEED to deliver virtual advertising for the Davis Cup at the historic Panathenaic Stadium in AthensuniqFEED has been selected by Athens-based TafMedia to deliver its virtual advertising solution at the 2023 Davis Cup tie between Greece and Slovakia from 16-17 September in the Panathenaic Stadium in Athens. This is the first time that a Davis...
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Sponix Tech unveils Offside Camera Remote Virtual Advertising solutionSponix Tech has leveraged its SPboard virtual advertisement technology to accomplish what it considers to be a significant milestone in the history of football broadcasting. Utilising only the PGM feed as the system's input, the company has successfully replaced billboards...
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The Ashes: Terry Charlton of AE Live on graphics updates and the introduction of virtual advertisingTerry Charlton, AE Live project manager for Sky Sports Cricket, tells SVG Europe about what’s new in terms of graphics for this Ashes series and discusses the challenges and benefits of remote production. What new things are you doing for...
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uniqFEED partners with Swiss-Ski to bring virtual advertising to the 93rd International Lauberhorn ski racesSwiss-Ski is blazing a trail for new technologies in snow sports, having partnered with virtual adtech company uniqFEED to deploy virtual advertising overlay technology at the 93rd International Lauberhorn Races on 14 January. During Saturday’s Lauberhorn Downhill race, uniqFEED replaced physical...
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EHF, Infront, DAZN and Supponor partner for virtual advertising at European Handball eventsThe European Handball Federation (EHF), Infront, DAZN and Supponor have joined forces for the delivery of virtual advertising at the Women’s EHF EURO 2022 tournament in Slovenia, North Macedonia and Montenegro this month. The partnership, which sees virtual advertising used...
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uniqFEED delivers remote virtual advertising overlay solution at 2022 Paris MastersuniqFEED has been selected by ATP Media to deliver its virtual advertising solution at the 2022 Paris Masters event from 31 October to 6 November. The Paris Masters is the final ATP Masters 1000 event of 2022 and is taking place...
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