By Rob Oldfield, co-founder, Salsa Sound We are on the verge of possibly the most exciting evolution of sport broadcast in the last 50 years. Not just an incremental improvement in quality or a new format, but a whole new paradigm: volumetric and immersive media. The live broadcast and gaming worlds are starting to merge […] More
Volumetric video of live sports is set to be hitting viewers’ screens far sooner than they might expect, according to Unity. The company, which is the creator of real-time 3D content development platform Unity, and Unity Metacast, a platform announced in October 2021 designed specifically for use in sports broadcasting, is working with Ultimate Fighting […] More
Condense Reality, an 18-month-old virtual reality (VR) startup that develops technology to transform how viewers watch live entertainment and sports, is banking on 3D holograms as the future of live sports engagement. The company has developed a system for streaming hologram-style 3D volumetric video of live events alongside a normal television broadcast in real-time, with […] More
LaLiga immersed viewers in a technology fest for last weekend’s El Clásico showpiece match between Real Madrid and Barcelona FC, becoming the first league to use volumetric video for replay during a live game. On the volumetric video used in the game on Sunday 1 March which Real Madrid won 2-0, LaLiga went for replay […] More
France’s Ligue de Football Professionnel (LFP) used last weekend’s Ligue 1 game between Paris Saint-Germain (PSG) and Olympique Lyonnais to deploy the True View immersive viewing experience for the first time. True View, developed by Intel, allows a broadcaster to replay and freeze sporting action from various angles by creating a 360-degree volumetric version of […] More
