Advertising is big business. Globally, about half of a trillion dollars is spent on different forms of advertising annually, including $145 billion on TV advertising and $331 billion on digital […] More
As media ecosystems have grown in complexity, the task of monitoring and managing them has become increasingly more complex and more urgent. The barriers around the well-understood broadcast industry walled […] More
Classic linear television is perfect for big live transmissions, but offers little to no possibilities for interactivity or viewer-specific personalisation of content. So says NativeWaves, which goes into depth on […] More
In a new white paper titled The Monetisation of OTT and Data, Sportradar discusses the sports fan and broadcasters’ relationships with them. Fans can plug into their passions anytime, anywhere […] More
