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World Athletics
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Dream team: Communication and consistency help Tata Communications and HBS deliver successful World Athletics Indoor ChampionshipsFor events as complex as major global athletics tournaments, teamwork really is the key to success. And for World Athletics, which is in the second year of a multi-year host broadcast partnership with Tata Communications and HBS, this is certainly...
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Championship level: How graphics and data enhance the viewer experience at the world indoor athletics"We're not chasing after innovation for the sake of innovation," begins World Athletics head of broadcast operations Fred Sanchez. "You might think that a fancy camera shot and so on can do something to interest TV audiences, but in actuality,...
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Warner Bros. Discovery seals 2025 World Athletics Championships rightsThe greatest track and field athletes on the planet will go toe to toe for the right to be crowned World Champion this September with Warner Bros. Discovery (WBD) set to screen the action through a new broadcast partnership with...
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beIN Media Group secures exclusive broadcast rights to World Athletics Championships until 2027World Athletics has signed a three-year agreement with beIN Media Group for the global sports, entertainment, and media group to have exclusive rights to broadcast the World Athletics Championships in 24 countries across the Middle East and North Africa (MENA)....
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Tata Communications on the crucial role of online experiences and how it will deliver for World AthleticsWith the dust now settled on the fantastic spectacle that was the Paris Olympics it’s tempting to think that’s it for another four years for la crème de la crème of sport, especially when it comes to athletics, the cordon...
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Tata Communications and World Athletics agree five-year host broadcasting services dealTata Communications has agreed a five-year global host broadcasting services deal covering the World Athletics Series of events. From 2025, Tata Communications will be a key strategic supplier for World Athletics, with a view to elevating innovation and audience engagement...
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World Athletics and Sony announce new sponsorship agreementWorld Athletics and Sony Corporation have agreed a three-year deal that will see Sony sponsor World Athletics Series events from 2024 to 2026. As part of the sponsorship, Sony will support all World Athletics Series events starting from the World...
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World Athletics and Infront extend media rights agreementInfront and World Athletics have extended their worldwide media rights partnership for the World Athletics Indoor Tour until the end of 2029. The six-year agreement covers international rights to all World Athletics Indoor Tour Gold series meetings and builds on...
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World Athletics announces host broadcasting partner tender for the World Athletics Series from 2025 to 2029World Athletics has launched a process to appoint its host broadcasting partner for the World Athletics Series events for five years, from 2025 to 2029. This period will include three editions of its marquee World Athletics Championships, an event which...
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Behind the brand: ITN Sport’s Alastair Waddington on the production company’s plans for 2023 and beyondTraditional British news organisation, ITN recently reimagined its iconic brand to evolve into a global player in news, factual, sports, education and branded content. The production house has a long history working with broadcasters such as the ITV network, Channel...
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