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XR
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Milano Cortina 2026: How Warner Bros. Discovery Sports used XR to bring the peaks of the Dolomites into viewFrom its base in the northern Italian town of Cortina, Warner Bros. Discovery (WBD) Sports sits with its studio windows facing the impressive, beautifully snow-capped Dolomite mountains. However, when studio cameras were levelled out to face the presenters on their...
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Pixotope teams up with Unilumin, Boston Limited, Pro Cyc and RED to deliver turnkey virtual production packages for FIFA World CupPixotope has announced a strategic collaboration with Unilumin, Boston Limited, Pro Cyc and RED Digital Cinema to offer a fully integrated, budget-friendly virtual production package designed specifically for the FIFA World Cup and future large-scale broadcast events. The partnership brings together top-tier technology providers in display,...
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BBC Sport delivers Women’s Euro 2025 with Vizrt XRFor this summer’s Women’s Euro 2025, BBC Sport, in partnership with Vizrt and creative studio Lightwell, delivered a broadcast that reflected the momentum and maturity of women’s sport – raising the production standard to match its rising audience. The BBC...
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Research: Immersive content will stretch wireless networks to breaking point while paving way for video and 6G innovationAs immersive and extended reality (XR) content becomes more accessible, current network architecture must evolve to cope with the demand, according to a new report. The exponential growth in immersive content consumption is set to put a major strain on...
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Euro 2024: How AE Live is supporting BBC Sport with its LED-based XR presentation studios in BerlinFor its Euro 2024 output, BBC Sport has two mixed reality presentation studio areas opposite the Brandenburg Gate. Both make use of extended reality (XR), augmented reality (AR) and LED screens. Read more: Euro 2024: How (and why) BBC Sport...
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HBS leads XR Sports Alliance to deliver fan experiences “no longer constrained to the limitations of TV”If extended reality (XR) is the next field in sports broadcasting it could jump into the mainstream come summer 2026, when the FIFA World Cup lands in the US, Mexico and Canada. HBS is one of three founding members of...
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Euro 2024: How (and why) BBC Sport opted for a mixed reality presentation studio for its tournament coverageOne of two UK rights holders, BBC Sport is based in Berlin for the duration of Euro 2024. The corporation’s live and highlights coverage is helmed from two mixed reality presentation studio areas installed in a BMS (Broadcast Media Solutions)...
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2024 and beyond: Sports broadcasting is evolving says XD MotionBy Andrew Gordon, XD Motion CCO. The sports broadcasting industry is experiencing transformative growth, with emerging technologies enabling incredible and innovative audience engagement trends and strategies from marketers and broadcasters alike. This evolution is vital in an era where traditional...
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FutureSPORT 2023: Speaker line-up confirmed for London event as registration deadline loomsRegistration for SVG Europe's FutureSPORT 2023, sponsored by Panasonic Connect, will close on Thursday 16 November at 11:00 UK time. The forward-looking conference and networking event will take place at The Oval in London on Thursday 23 November and cover...
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FutureSPORT 2023: BBC Sport, Sky Sports, EMG and IMG speakers added to the content programme for 23 November event in LondonSpeakers from Sky Sports, BBC Sport and Warner Bros. Discovery Sports Europe are among the names added to SVG Europe's FutureSPORT, sponsored by Panasonic Connect, which will take place at the Oval Cricket Ground in London on Thursday 23 November...
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FutureSPORT 2023: Registration now open for 23 November event in LondonRegistration is now open for SVG Europe's FutureSPORT, sponsored by Panasonic Connect, which will take place at the Oval Cricket Ground in London on Thursday 23 November 2023. The forward-looking conference and networking event will focus on how sports media...
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Breaking the lines: Sky Sports unveils mixed reality presentation studio for Monday Night Football and US Open tennis coverageSky Sports has converted two studio spaces at its Osterley campus in West London into a single flexible-use mixed-reality presentation studio that will be used for its flagship Monday Night Football (MNF) show as well as 2023 US Open tennis...
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Plazamedia’s brix|work.studio utilised for Wings for Life World Run productionPlazamedia has supported the Wings for Life World Run, which was held in parallel around the globe on 5 May, with extensive production services on behalf of Red Bull Media House. A total of 206,728 runners worldwide took part in...
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On the edge: How metadata and 5G are transforming the way viewers engage with sportsThe metaverse is a funny thing. Few people really know what it is, how it works, or what it will turn into, but many hope it will change how we interact with technology and how we connect with the things...
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