Masstech enhances Kumulate with two new modules

Kilpatrick: The latest additions to our Kumulate platform bring automation, efficiency and enhanced revenue opportunities

Masstech has launched two new modules for Kumulate, its video storage management platform, adding efficiency, automation and new revenue opportunities for content owners and distributors.

As the industry addresses the pressure of this year’s pandemic and subsequent reduction in new and live content, the company believes customers are looking for standardisation and automation to improve processes, as well as efficient access to more content for monetisation opportunities.

With Kumulate Gallery for web-based storefront capabilities and Kumulate Gateway for automated content acquisition, the Kumulate platform is, according to Masstech, addressing the critical challenges facing the industry now and as we move into a new business environment.

For creators looking to distribute and monetise their content, Kumulate Gallery provides a platform to display and sell content, increasing the potential market and revenue opportunities.

Reaching customers who want to buy content is often a manual process, Masstech notes, with user input required to segregate content and provide the necessary checks for permissions and rights. With Kumulate Gallery, user-defined attributes are used to automatically publish content to the relevant storefront, allowing organisations to reach the right B2B and B2C audiences without complicated rights management.

Customers can browse, preview and purchase with ease, thanks to the familiar web store-style interface that can be fully customisable and branded.

For any organisation that regularly receives content from multiple suppliers, such as large broadcasters or networks, challenges are often associated with handling various media types and content standards which have to be dealt with manually. Kumulate Gateway is designed to simplify and streamline the content acquisition process. It provides a single location for content submissions and automates the compliance-check process.

Based on customisable settings, Kumulate Gallery can automatically reject or approve content and send notifications to the supplier, with a dashboard to provide clear visibility of assets and their status. Providing the first step in an orchestrated workflow, this new module can approve content to be submitted to Kumulate workflows such as transcode, relocation to deep storage (on-premises or cloud) and distribution to other departments or locations.

George Kilpatrick, chief executive officer at Masstech, commented: “The latest additions to our Kumulate platform bring automation, efficiency and enhanced revenue opportunities to content providers and creators at each end of the media supply chain.

“As assets evolve through their lifecycle from production through processing, packaging, to distribution, Kumulate provides a customisable storage environment, that can evolve to support the promotion and sale of content with Kumulate Gallery and streamline content acquisition with Kumulate Gateway.”