Tedial aims end-to-end IMF workflow at embattled OTT providers

Tedial is highlighting the advantages of its Hyper Interoperable Master Format (IMF) workflow as the contest between over the top (OTT) platforms to engage users with more attractive and personalised material heats up. Having the capabilities to prepare content for multiple territories, platforms and different audiences has become essential for survival and has intensified with the growing competition.

To optimise the use of resources and guarantee interoperability between vendors, SMPTE conceived the IMF. According to Tedial, its Hyper IMF is the world’s only end-to-end IMF workflow that supports IMF formats for ingest, archive and delivery.

The company says Hyper IMF’s singular workflow adds value to customers with unique and new features. These include component-based assets with multi-resolution MPEG-Dash streaming and end-to-end IMF workflows with third-party systems integrations. Deployment options include on local premises, in a public or private cloud with native S3 management, or in a hybrid cloud where heavy media manipulation can be completed on premises while the distribution and activities that require external access can be done in the cloud.

Tedial says a key advantage for broadcasters choosing Hyper IMF is its cost effectiveness; Hyper IMF allows the ingest and generation of IMF packages without the need for a high-res mastering tool. Also, using Hyper IMF, new packages that don’t need complex editing can be assembled using a low-res markup tool or assembled on-the-fly by selecting compatible components. Hyper IMF takes advantage of the IMF structure and is able to automate processes to simplify the complex manual inspection and management of those packages.

Careful and thorough IMF automation deployments support end-to-end workflows from the ingest of packages to the generation of new versions or the creation of new packages on-the-fly automatically, without human intervention. Tedial says that by using Hyper IMF, media companies can achieve measurable efficiency, cost savings and the capability to profitably expand capacity and operations globally.