Gearhouse Broadcast expands Hitachi relationship

Gearhouse Broadcast and Hitachi Kokusai Electric Europe, have formed a strategic sales and market development agreement that provides Gearhouse Broadcast with prime distribution rights to all Hitachi broadcast cameras in many international territories.

Gearhouse Broadcast’s Eamonn Dowdall (right) and Hitachi’s Masahiko Kato.

Under the conditions of the agreement, Gearhouse Broadcast will enhance Hitachi customers’ pre- and post-sales experience by making available its market-leading engineering facilities and offering an extensive rental inventory of Hitachi camera systems. Hitachi believes that through this partnership, the two companies will improve the quality of ownership and enhance the perception of the Hitachi brand within the international broadcast market.

“Our stated intention is clear: we are determined to become regarded as the leading supplier of 3G and future camera technologies. New ventures, such as our relationship with Gearhouse Broadcast are fundamental to support our growing presence in world broadcasting,” says Masahiko Kato, General Manager, Global Business Division of Hitachi Kokusai Electric.

“This is an ambitious goal and one that we will achieve,” adds Kato. “If we wish to become perceived as the best in the market, then we need support in key markets from the best company in the business. This is why we have selected Gearhouse Broadcast.”

A leading international broadcast solution provider, Gearhouse Broadcast has well-established project solutions, outside broadcast, rental and systems integration operations. This agreement sees Gearhouse Broadcast moving to offer the market a fresh option in the form of these new Hitachi cameras.

Eamonn Dowdall, Business Development Director at Gravity Media Group, the parent company of Gearhouse Broadcast, says that Hitachi kit has been available in the company’s rental kits for year and has played a key part in major sport productions.

“Hitachi’s pedigree in the broadcast camera market is outstanding and in developing their new family of HD and 3G systems cameras they have demonstrated that they have lost none of their skills and experience. The new Hitachi cameras are well engineered, robust and reliable,” adds Dowdall. “Our relationship with Hitachi is both practical and strategic. The facilities and services that we provide at Gearhouse Broadcast offer the level of support that Hitachi broadcast customers, and indeed all broadcast camera users expect and demand.”