Let’s see action: Imagina France shooting French Premier football with Grass Valley LDX

Launched with no little fanfare at IBC 2012, the Grass Valley LDX Series camera is continuing to experience rapid rates of adoption with the news that Imagina France – French subsidiary of Media Pro Group – has purchased six units for OB trucks deployed for coverage of the French Premier Football league.

Installed as part of a major upgrade effort, the cameras will capture the majority of the football matches covered by Imagina France.

The LDX Series – consisting of the LDX Première, LDX Elite, and LDX WorldCam – is built around the in-house-developed Xensium FT imager, which is designed to offer an equally high sensitivity in 1080p and 1080i/720p.

A star attraction at IBC 2012, Grass Valley’s LDX Series is set to be a star striker in Imagina France’s sporting OB infrastructure

Louis Zumelzu, managing director of Imagina France, comments: “Increasingly, we need a camera system that will cover any kind of live event, in any environment or format — whether it be, HD or 3D, and this is why we selected Grass Valley. It was also important to have a future-proof system and the LDX Series with its software upgrade capabilities enables us to increase our functionality as our imaging requirements change.”

Imagina France also selected the LDX camera for a feature set that includes the ability to capture footage in 1080p under low light conditions, providing the broadcaster with even more options as well as operational efficiencies.

Francoise Semin, vice-president for Southern Europe, Middle East and North Africa at Grass Valley, adds: “The customer response to the LDX Series launch has been extremely positive and today’s announcement is testament to how well the cameras have been received by our customers.”