Sky Deutschland, Deutsche Telekom detail long-term football link-up
A complete Sky offering available for Telekom Entertain IPTV customers from summer 2013 will include Sky Fußball Bundesliga and Sky Sport, covering all major football competitions across the Bundesliga, UEFA Champions League, UEFA Europa League and DFB-Pokal, as well as other exclusive sports highlights.
In addition to live Bundesliga, Entertain customers will have access to the depth and breadth of Sky’s comprehensive and exclusive offering, including the UEFA Champions League, UEFA Europa League, DFB-Pokal, Golf and Tennis majors, via Sky. Entertain users will be able choose from the full range of Sky packages, including: Sky Welt, Sky Fußball Bundesliga, Sky Sport and Sky Film, as well as the extensive Sky HD line-up.
Due to run until mid-2017, the agreement will be rounded out by a variety of joint marketing initiatives.
Michael Hagspihl, managing director marketing, Telekom Deutschland GmbH, comments: “Our cooperation is good news for everyone whose heart beats a little faster for football. As Sky’s partner we can offer our Entertain IPTV customers the most extensive football programme in Germany, and everything will be available in HD.”
Brian Sullivan, CEO of Sky Deutschland, adds: “This partnership is great news for football and entertainment fans all across Germany. The agreement ensures those already watching the Bundesliga on the Telekom Entertain platform can continue to do so uninterrupted, and will also open up the full range of Sky’s award-winning sport coverage, including all live matches of the UEFA Champions League, UEFA Europa League and the DFB-Pokal. In addition, with the introduction of the complete Sky offering Entertain customers will be able to experience Sky’s market leading Sky Film, Sky Welt and Sky HD offerings for the first time. Entry into Sky’s entertainment world will be easier and more convenient than ever before.”