IBC 2019: Blackbird and MOOV team up to enhance sports video content

Blackbird (stand 14.E01) and MOOV have partnered to enrich fast turnaround sports video content with an integrated solution that streamlines cloud video workflows.

Blackbird provides rapid access to video for the creation of clips and highlights to multiple devices and platforms including web, broadcast, OTT and social. Current Blackbird sports clients include MSG Networks, IMG, Deltatre, Buffalo Bills, and the Australian National Rugby League. MOOV has been a leader in live broadcast graphics for many years counting BBC Sport, BT Sport, and ITV Racing amongst its client base.

By integrating MOOV’s technology into the Blackbird platform, users will be able to rapidly and seamlessly add a variety of broadcast quality graphics to their video content to further enrich output and increase brand perception and engagement.

Blackbird and MOOV will be showcasing their combined solution at leading media technology show, IBC, this month. Demonstrations will focus on live sports content with the platform being the fastest and most efficient on the market for delivering broadcast quality clips and highlights to fans.

Nev Appleton, Director and Co-Founder of MOOV, said: “We are really excited about the partnership with Blackbird. Clients will soon be able to quickly add broadcast quality branded graphics to their edits, either manually or data automated.”

Ian McDonough, CEO of Blackbird, said: “As we engage with larger sports rights holders the demand for higher quality, enriched content increases. Being best-of-breed makes MOOV a natural fit for Blackbird and provides an incredibly efficient data-driven graphics workflow for rapidly delivering clips and highlights to sports fans the world over.”