IBC 2019: Masstech unveils Kumulate to bring intelligent storage management to media and entertainment

Masstech (stand 7.C55) has announced the release of Kumulate, its new intelligent storage and asset lifecycle management platform. The result of an intensive industry consultation, Kumulate offers media and entertainment (M&E) users a route through the many industry transitions in storage, media and workflow.

Kumulate’s unique workflow orchestration enables customers to automate multi-vendor and multi-format file transformations, across unlimited storage tiers in a hybrid cloud environment. It streamlines metadata interchange between third-party systems, and metadata enrichment services to enable users to attain even more value from their assets.

The Kumulate Orchestrator module enables simple creation of powerful workflows, and features automated tools for migrating content across hardware versions, storage tiers (e.g. tape to cloud) or from legacy systems to the next generation of storage platforms.

Masstech CEO George Kilpatrick said: “We’re extremely pleased to announce Kumulate, the culmination of many months of hard work, development and conversations with existing customers and prospects. This is a major new addition to Masstech’s rich history of innovative storage and lifecycle management products; we’re already seeing great interest levels and our IBC stand is solidly booked.”

“Since I joined the company just 5 months ago,” Kilpatrick added “we’ve seen many new broadcasters and digital media companies selecting Masstech for the first time including FIFA, RTCG, Dijla TV, Harvest TV and WALA. Significant expansions have also been confirmed from our existing long term customers too, such as HBO, NBC, MBC and SABC. Many of these and our other customers have worked with our product teams to help us bring Kumulate to fruition, and we’re extremely proud of the results.”