British Basketball League, Chief Content Officer
Jose Garnes is the Chief Content Officer for the British Basketball League. He is responsible for the strategy and vision of the league’s entertainment arm. Over the past five years, Jose has focused on building in-house teams for rights holders. Recently, he led a major overhaul of the League’s production capabilities, enabling the creation of all content for broadcast and digital platforms. This transformation has empowered the league to control its commercial opportunities and significantly amplify its distribution both domestically and internationally.