Watch Session Recordings

You can now view on-demand recordings from Create Share Engage 2024. Click on the thumbnails below to watch. Please note, some content from the event is not available because of copyright restrictions.

Opening remarks from Alex Pannell, Appear, Chief Commercial Officer

Trendspotting: Sports content on mobile and OTT

A data research presentation covering European sports video consumption across mobile, OTT, streaming and other digital products, outlining both where we are now and how it could look in the coming years, and what this means for sports broadcasting in general.


There’s no I in stream: State of the Industry panel

From the growing importance of mobile content and fast turnaround highlights to piracy, D2C, and fan engagement, a panel of experts reflect on the presentation that precedes the panel and then discuss and analyse current trends and emerging opportunities across European sports streaming, social media and mobile.


The Only Way is Up: 9:16 content production masterclass

A panel of producers and agencies showcase their work and share best practices when it comes to producing live and on-demand content for mobile: outlining what works, and what doesn’t, and providing the secret to ensuring broadcasters and ‘Generation TikTok’ alike are engaged.


Welcome to the club: How to win at fan engagement

In a series of fireside chats, representatives from federations and leagues outline how (and why) they are using audiovisual content to attract/engage the next generation of fans and/or increase participation in their sport, and look at strategies for monetising them along the way.


Innovating for Impact: Balancing cost, sustainability, and fan engagement in live sports production

With escalating costs and environmental concerns, the sports broadcasting sector is increasingly turning to technology to deliver immersive and engaging content sustainably. Alex Pannell, Chief Commercial Officer at Appear, will explore real-life examples of strategic investments in technology that not only meet the rising demand for premium fan experiences but also align with environmental sustainability goals.

Fireside chat – The Big Picture

Glen Killane, EBU, Executive Director of Sport, discusses Eurovision Sport, the EBU’s new direct-to-consumer streaming platform for Olympic sports.