Building the business case for competitive video gaming on TV and OTT
Be it as a marketing tool, R&D or as an investment prospect, broadcasters around the world already air coverage of major esports tournaments on a regular basis, on linear channels, online, on social media and OTT. But to what end?
The coronavirus has shown that there is an appetite for esports and virtual sports content, and bumped it up the live sports pecking order. But is there a business model? What is the money shot? Is there more to esports than simply replacing ‘real’ sport in a time of crisis? How do public service broadcasters get a piece of the action? How does esports fit with the pay-TV subscription model? And will esports help to provide broadcasters with a route to the most important target group of the next decade: the millennials?
These questions and more will be answered during SVG Europe’s Esports Focus, sponsored by
Arena Television, as we look to build a business case for live coverage of competitive video gaming on TV and OTT.
