The quality of football production has never been higher and the challenge now is how to effectively get that content out on social media platforms, mobile, OTT, and more, in a way that connects with younger sports fans, providing gamified, localised and personalised experiences. In this session, a trio of experts will discuss their work on Europe’s top leagues, as well as their plans, predictions and ideas for football fan engagement and viewer experiences, and what this means for the wider sports broadcasting sector.
Speakers:
- Alexander Altenhofen, DFL Digital Sports, Director of Products & Technology
- Guillaume Collard, ELEVEN Group Chief Rights Acquisition Officer and the Managing Director of ELEVEN Belgium & Luxembourg