Keegan Pierce

International Development, LaLiga UK & Ireland

Based in London, Keegan oversees UK & Ireland international business development for LaLiga’s Global Network, while also serving as part-time lecturer in Sports Business at Barcelona’s Esade Business School. Keegan has some 18+ years’ experience across broadcasting, sponsorship, marketing/comms and content strategy, including for LaLiga’s current UK/Ireland linear offering LaLigaTV, having previously worked for the likes of SportFive, BAMTech and Major League Soccer.