More viewers are streaming live sport now than are watching it over the air, with broadcasters driving that adoption using personalised and behind-the-lens content that gets viewers closer to the action. But with traditional networks scrambling to cater for this surge in demand and sports streaming specialists delivering more niche content, content providers are scaling up fast.
Whether it’s the adoption of automated mixing, the use of smart plugins to clean up inputs, or finding new efficiencies through AI, broadcasters are adapting technology in new ways to not only upscale content, but to drive more fan engagement to bigger presentations and reduce costs throughout the content chain.
- Anthony Sachot, Warner Bros. Discovery Sports Europe, senior director of audio technology
- Pete Mercer, Warner Bros. Discovery, director of live production
- Karl Malone, NBC Sports and Olympics, senior director of audio engineering
- Michael Lindermeir, NEP Germany, head of audio
- Rob Oldfield, Salsa Sound, co-founder and CEO