Alessandro Reitano

Senior Vice President of Sports Production, Sky Germany

Having joined Sky Germany in 2008, Alessandro Reitano is now responsible for the sports production division at the broadcaster as vice president. He looks after all live sports coverage and leads on the development and implementation of new technologies and innovations in the field of sports production.

During this time at Sky, he has been involved with the first stereo 3D work and then, in 2012, with the first UHD test recording. In 2015, he brought the innovative Free-D technology to Germany, which was used in the German Cup Final and UEFA Champions League Final. Alessandro was also responsible for Sky’s first VR live test, which was successfully implemented at the 2016 German Cup Final.

From idea to completion in July 2017, he played a decisive role in the development and implementation of the new Sky Sport HQ broadcast centre at Unterföhring in Munich, which has set new standards in studio technology and efficient and effective production workflows. Since then he has been involved in Sky Germany’s moves to HDR, its recent augmented fan audio breakthrough and a host of other notable introductions.

Alessandro is the chairman of the SVG Europe Advisory Board.