SVG Europe is pleased to announce that Tracey Keenan, VP and GM at World Wrestling Entertainment (WWE) UK, has joined an OTT panel session for SportTech 2018 at Chelsea FC on May 30.

‘Going it Alone: How to Launch Your Own OTT Platform’ will be moderated by Louis Matignon, Multiplatform Solutions Manager at Eurovision Media Services. Other confirmed panellists are Peter Bellamy, Senior VP at NeuLion, and Simon Frost, Head of Marketing & Business Development EMEA for AWS Elemental.

In recent times, sports leagues, associations and federations have been increasingly keen to launch their own OTT platforms and streaming services. This has been done in an effort to not only flesh out the televised coverage that is available through traditional broadcasters (through rights deals) but also to reach underserved fans and underserved markets while also establishing a more direct relationship with a fragmented – and potentially younger – audience.

In this session, a panel of speakers from different sports (and their key suppliers) discuss the origins of their platforms and services; outline the business and production models they are adopting; reveal how they got their services live; and make predictions for what the future holds for sports OTT and streaming.