- Case Study -

Football Unplugged – The BVB-TV Story

Nursery Pavilion, Lord's Cricket Ground 22nd May 2019 1:00 pm - 1:25 pm

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Axel Gasteier
Bernd Mueller

BVB-TV, the dedicated in-house OTT TV channel of German football giant Borussia Dortmund, was relaunched in 2018 as part of a concerted effort to be more engaging and attract a wider audience. In this special session, Head of Production Axel Gasteier, who is leading Dortmund’s video creation and distribution, discusses the overhaul and outlines how the football club now plans to overcome its current and future challenges: attracting an international audience and engaging fans when you don’t have live rights.


  • Axel Gasteier, BVB-TV, Head of Production
  • Bernd Mueller, Sportradar, Director of Digital Services