Younger Audiences Lead, BBC Sport
Amy Williams is the younger audiences lead for BBC Sport. She works across all platforms as a consultant to help advise on youth trends, formats and talent for 16-34-year-olds. She is a commissioner for independent content as well as digital in-house bespoke video strands. She also advises on business strategy and evolution. Previously Amy worked for BBC Children’s across digital projects including campaigns, games, YouTube, multiplatform working with some TV and events thrown in. She is currently interested in sport entertainment, influencers, eSports, combat sports, women’s fitness, Tokyo, and of course football. Her spare time is taken up by competing for the Google home hub with her 3-year-old and watching/scrolling A LOT of content.