SVG Europe Sports TV Awards 2021

The awards


The SVG Europe Sports TV Awards 2021, sponsored by Canon, will recognise and honour the outstanding companies, teams and individuals that pushed sports broadcasting and production forward within the 2020 calendar year. The judges will be looking to reward people, organisations and projects, big or small, that have led by example, experimented, taken risks, overcome the challenges of COVID, and achieved results that can contribute to the continuing forward momentum and success of the industry as a whole.

Awards will be bestowed in the following categories

  • + Outstanding Production Achievement - Event

  • + Outstanding Production Achievement - Innovation

  • + Outstanding OTT or Engagement Experience

  • + Outstanding Audio Innovation

  • + One Planet Award for Sustainability in Sports TV

  • + SVG Europe Women Award for Diversity in Sports TV

  • + Outstanding Contribution to European Sports Production (this award will be announced in December 2021)


The SVG Europe Sports TV Awards are free to enter. The deadline for entries is 14 June 2021


The SVG Europe Sports TV Awards 2021 ceremony will take place in London on Thursday 28 October 2021.


Winners Announced!

Winning entries were unveiled at Chelsea FC on 28 October 2021

Find out more

Meet the judges

The Sports TV Awards 2021 were judged by the great and good of the European Sports TV Industry

Find out more

Sponsors

The SVG Europe Sports TV Awards 2021 is supported by:

Awards Sponsor

Canon

Canon

Canon

Canon

The Categories

Outstanding Production Achievement - Event
In this category, SVG Europe recognises a sports production that has delivered outstanding live coverage for viewers and/or media partners and pushed the boundaries of sports broadcasting. Considerations for 2021 include the overall quality of the production and storytelling; innovative use of new technologies; overcoming the challenge of COVID; and the long-term impact of new production techniques. The event could be a multi-day tournament or event, a season-long league or a single match, race, contest or competition.

Outstanding Production Achievement - Innovation
In this category, SVG Europe recognises a sports production or broadcasting innovation that has, as part of a wider broadcast or channel/service output, delivered a new way of covering sporting action either on or off-screen. Considerations for 2021 include; innovative use of new technologies; the lasting impact of new production techniques; and the benefit to the success of overall production. It will also take into account the pressures and challenges of the coronavirus pandemic and how these were overcome. The innovation could be part of a multi-day tournament or event, a season-long league or a single match, race, contest or competition.

Outstanding OTT Experience
The Outstanding OTT Experience award is given to a sports OTT or streaming service or app that in the view of the judges takes advantage of digital and personalisation to offer a viewing or user experience that is more engaging than traditional broadcast alone. Considerations include feature design and ease of use; production enhancements such as alternate camera angles and graphics; or innovation in viewing or engagement.

Outstanding Audio Innovation
In this category, SVG Europe recognises a sports production or broadcasting innovation in the field of sound that has, as part of a wider broadcast or channel/service/online/app output, delivered a new way of experiencing or delivering sports television audio. Considerations for 2021 include; innovative use of new technology; the lasting impact of new production techniques; overcoming the challenge of COVID; and the benefit to the success of overall production. The innovation could be part of a multi-day tournament or event, a season-long league or a single match, race contest or competition.

One Planet Award for Sustainability in Sports TV
The One Planet Award recognises and rewards individuals, companies, projects or initiatives from across the sports broadcasting and production sector that can demonstrate an impactful contribution to the transition to a net-zero carbon and zero waste society. Applications covering all aspects of the sector are invited, including the technology we use, our production and operational practices and the editorial content we bring to audiences.

SVG Europe Women Award for Diversity in Sports TV
The SVG Europe Women Award for Diversity in Sports TV is given to an organisational programme that is designed to encourage diversity within the sports production and the media industry. Considerations include an effective public-facing initiative that encourages diversity; tangible changes that improve the diversity of an organisation; and both intervention and thought leadership.

Outstanding Contribution to European Sports Production
The SVG Europe Outstanding Contribution to European Sports Production award is presented to an individual who has changed or significantly influenced the nature of sports content creation and distribution within Europe. Criteria include longevity within the industry, the impact their professional career has had on the sports production community, and their commitment to moving the industry forward in a positive way.


SVG Europe Sports TV Awards tweets

Got a question about the awards?

Email us now