Sports Product Director, Hawk-Eye Innovations & Pulselive
Rasmus Larsson is the Hawk-Eye Innovations & Pulselive, Product Director, overseeing the strategic development for all products across Pulselive, Hawk-Eye and collaborative efforts within the wider Sony Sports group.
With a background in building and leading app development in the media industry, including Sweden’s biggest newspaper Aftonbladet’s core apps, Rasmus joined Hawk-Eye’s sister company, Pulselive, in 2013 to help build up their in-house mobile offering by spearheading mobile development and strategy.
In 2020 he was pegged to take on his wider remit and now leads product across Hawk-Eye and all of Sony Sports. His strategic expertise and experience delivering innovative, complex systems and engaging digital experiences, as well as understanding of ‘live’ functionality and requirements, helps drive all Sony Sports products. Rasmus’ passion for great user experience is also second to none.