Commercial Director, Global Sports, Vizrt
Sam is a senior media executive with a diverse range of experiences in Sports, Broadcasting, Production and Sales. As Commercial Director, Global Sports, Sam leads the commercial and strategic direction of the sports division at Vizrt Group, which he joined after a stint at Pixotope Technologies.
During his career, Sam has produced a wide range of award-winning and sustainable content, using the latest innovations for world-leading production companies, broadcasters, rights holders, and businesses. At IMG Media was Head of Premier League Productions. In that role, he launched the Premier League’s 24/7 TV channel and was responsible for the day-to-day running of all editorial output. At Fox Sports, he managed the Production business across APAC. Then, he was part of a small group that set up a new sports franchise, SailGP, where he implemented media and production strategies, including establishing broadcast and digital viewership in multiple languages across 175 territories.