Chief Marketing Officer, Extreme E
Ali Russell has been working in the sports industry for over 25 years, with a career spanning multiple disciplines, including senior roles in rugby, football and motorsport. With a grounding in marketing via Coca Cola, he has garnered a breadth of experience having worked in several high-profile positions including Chief Marketing Officer at FIA Formula E, Chief Operating Officer at Rangers and Managing Director at Queens Park Rangers.
Ali is now taking a leading role in his latest sporting challenge, as Chief Marketing Officer for the pioneering new motor racing series, Extreme E. The championship’s mission is to showcase electric vehicle performance in extreme conditions, whilst encouraging global action to combat the devastating environmental issues threatening our planet’s future. The series provides a competitive platform for accelerating the development of electric vehicles, to help create a low-carbon future powered by renewable energy, and is committed to supporting and partnering with organisations working to restore the degraded environments in which we race, the precious ecosystems within them and the people who live there.