Consumers no longer have to settle with a one-size-fits-all approach to sports broadcasting audio. Technologies are in place for providers to deliver more personalisation, better intelligibility, and accessibility for all, which means the sports broadcasting industry needs to step up and deliver.
Object-based audio is the key, while NGA codecs, S-ADM, IP transport, artificial intelligence and the transition to DTC streaming are all enabling technologies that come together in potentially supporting new consumer audio and video experiences.
Our panel will discuss how all these technologies are changing the way we capture and deliver broadcast audio, and how on its five-year anniversary, Serial ADM has become the metadata format which unlocks the door to a range of NGA projects. We will be asking what the sticking points are, how far away we are from wider adoption, and which broadcasters already have a toe in the water.
With object-based audio giving broadcasters the creative freedom to generate different audio experiences for different customers, we will discuss what the impact of this is on sound mixers, and how artificial intelligence (AI) can help ease the pain. Our panel will also be examining why the consumer should care, and how personalisation might amplify engagement for sports broadcasters.