Managing Director, Buzz 16
Duncan East is the Managing Director of Buzz 16, the independent sports production company. Buzz 16, based in London, produces coverage of live sports as well as sports documentaries, promos, branded and digital content. Its credits include live British Basketball, “The Lawman”, “Class of 92 – Full Time”, “Tackling Racism with Micah Richards” and “Gary Neville’s Soccerbox”. At Buzz 16, East is driving the long-term strategy for the company as it looks to further build on its growing reputation in the sports television production market.
Until 2021, Duncan East worked at Sky Sports where he had been since 2002 having joined as an assistant producer working on the Football League. He previously worked at Input Media, API TV, and ITV Sport, working on two World Cups and two European Championships as a production junior and assistant producer. In East’s time at Sky Sports, he has been an assistant producer and associate producer on the football production team working on the Premier League and the Champions League. During his time at Sky, he is credited, along with senior producer Scott Melvin, who is now chief executive of Buzz 16 Productions, with reinvigorating the broadcaster’s Monday Night Football programme, among other things.
East officially became a director for Sky Sports in 2008 and went on to direct their main football presentation output, as well as other sports for eight years before becoming head of directors in 2016. His role has evolved to include their creative output side of things which makes his title head of directors and creative. This includes on-screen creative, studios, sets, innovation, graphics, music, and wardrobe.”