Head of Host Broadcast Production, FIFA
FIFA’s Head of Host Broadcast Production joined the World’s football governing body in summer 2015, right before the start of the FIFA Women’s World Cup. He since lead the HB production planning and successful delivery of the FIFA World Cup Russia 2018TM, FIFA Women’s World Cup France 2019TM alongside all other FIFA tournaments.
The Swiss-Romanian had previously spent 19 years at TEAM Marketing where as Head of TV Production he contributed to establishing and maintaining UEFA Champions League as a global benchmark for top quality sports broadcasting as well as developing and implementing the commercial and TV operational concept around the Europa League. Florin’s involvement with the FIFA World Cup started in 1994, when he commentated the event in the US for TVR, the Romanian public-service broadcaster where he worked for close to five years and where he performed a variety of duties such as graphics developer and operator, commentator, presenter, producer and ultimately sports Secretary-General.