Director & Co-founder, D2C Sport, Founder, 26West Sport
Murray has over 25 years’ commercial experience in sports media, marketing & sponsorship worldwide. Starting his career at a couple of International Pay TV operations, Murray transitioned into sports working for international broadcasters, agencies, and sporting bodies. He has had a variety of commercial roles at NBA, ISL, ESPN, World Rugby, and Formula 1.
Murray has also worked with some of the biggest sports brands including Rugby World Cup, FIFA, ATP, FIBA, NHL, and European Football Leagues in various commercial capacities. In March 2020 he started specialist consultancy 26West Sports, advising rights owners on commercial sports strategies covering media, sponsorship, and events. D2C Sport is his second new business.