uniqFEED partners with Swiss-Ski to bring virtual advertising to the 93rd International Lauberhorn ski races
Swiss-Ski is blazing a trail for new technologies in snow sports, having partnered with virtual adtech company uniqFEED to deploy virtual advertising overlay technology at the 93rd International Lauberhorn Races on 14 January. During Saturday’s Lauberhorn Downhill race, uniqFEED replaced physical signage with virtual logos of some of the main event sponsors, Brack.ch and Sunrise. The virtualised […] More