SmartCart technology aims to change way fans watch sports
By: Karen Hogan, Associate Editor
Wednesday, November 30, 2016 - 9:45 am

Sports Video Group Europe is pleased to welcome SmartCart Technology as an OB/SI/Other category sponsor. SmartCart SVX is a mobile, custom-built, highly adaptable, ultra-bright, all-weather touchscreen analysis and presentation system for broadcasters. The technology can also serve as a standalone mobile ‘studio’ for remote productions, delivering significant cost savings and providing new opportunities for sponsorship.

smartcart_logo“From a zero start position and being originally a broadcast member, I am very proud to now be in a position to sponsor Sports Video Group as a new company, providing turnkey broadcast services both in the U.S.A. and in Europe. I would also to thank SVG Europe for creating such an effective platform serving all areas of sports where all the key industry drivers to come together to share and inspire ideas, achievements, latest developments and products,” says CEO and Founder Gil Cowie. “Their support has been and will continue to be invaluable to my enterprise.”

smartcart_six-block_b_rd01aSmartCart SVX changes forever the way to ‘tell the story’ at televised sports events. Both CBS Sports and ESPN have deployed SmartCart SVX in year 2016 to enhance their sports productions; in addition, SmartCart SVX has delivered at the following world-class events: PGA Tour, European Tour, Ryder Cup, UEFA Euro 2016 and UEFA Champions League, Premier League, NFL International Series, Formula 1 racing, and more.

For Stadiums, SmartCart also provides a mobile platform for crowd entertainment, advertising, promotion, sponsorship, and information opportunities, and delivers video, static, and interactive content inside and outside of the stadium.

For Teams, SmartCart provides a platform for training and data review, live analysis, and compelling pitch-side individual and squad briefings for the team and the team behind the team. SmartCart SVX delivers real-time pitch-side feedback, enhancing player understanding and retention.

SmartCart SVX will be on display at this year’s SVG Summit, December 12-13 at the New York Hilton Midtown. The company is just off contract with CBS Sports covering this season’s PGA TOUR, and is now looking forward to providing more exciting golf coverage in 2017. SmartCart will also be showing footage from multiple events at which the technology has been used at to enhance fan engagement, and provide greater insight into the game and more compelling interviews with the competitors to analyze their performance live at the venue. Attending the SVG Summit will be Gil Cowie, along with his content development partner Paul Fuller, former creative director of Sky Sports UK.