Movistar Plus+ partners with WSC Sports to enhance viewer experience for sports coverage

WSC Sports is the brainchild of Daniel Shichman and his three co-founders, COO Hy Gal, CBDO Aviv Arnon, and CTO Shmulik Yoffe, good friends for 22 years who wanted to work together in the sports media space

WSC Sports has sealed a multi-year agreement with Movistar Plus+, which will employ its artificial intelligence (AI)-driven technology across a host of its premium sports properties.

The main audiovisual entertainment offering of the Telefónica Group, Movistar Plus+ will utilise WSC Sports’ platform to create real time short form video for a host of its top tier sports rights including LaLiga and LaLiga 2, UEFA’s Champions League, Europa and Conference League competitions, top domestic and international basketball – Liga ACB, EuroLeague, and the NBA – plus ATP Tour tennis and golf’s major championships.

The partnership will modernise the content delivery process across Movistar’s linear, web, and social channels, as well as Movistar Plus+, the brand’s new ovet the top (OTT) platform that launched in August.

“Movistar Plus+ is the undoubted home of premium sports coverage in Spain with the depth and quality of content that WSC Sports’ platform was designed to complement and amplify. We are excited to start supercharging Movistar’s video production and distribution across all its key channels, bringing sports fans in Spain more content than ever before,” said WSC Sports chief business development officer and co-founder, Aviv Arnon.

Added Enric Rojas, sport director at Movistar Plus+: “WSC is a perfect partner to grow on our platform and differentiate ourselves from the rest of the market. Thanks to this new alliance, we will offer much more advanced, fast, and innovative sports content to all our fans. With WSC, we are going to take our sports coverage to the next level.”

Movistar Plus+ joins a diverse group of more than 450 global leagues, teams, and broadcasters – including NBA, ESPN, YouTubeTV, Bundesliga, LALIGA, Serie A, and DAZN – that currently utilise WSC Sports’ AI-driven technology. In the last year, WSC Sports has forged multiple long-term alliances with a host of leading European broadcasters and streaming entities, such as TF1, Sky, Deutsche Telekom, and United Media.

Subscribe and Get SVG Europe Newsletters