Create Share Engage 2024: World Rugby, ECB and EHF added to the speaker programme for 23 May event in London

More speakers have been added to the agenda for Create Share Engage 2024, sponsored by Appear, a full-day event taking place on 23 May at Kings Place in London that will focus on creating and distributing sports content, and engaging fans, across social media, streaming and other digital platforms.

In ‘Welcome to the Club: How to Win at Fan Engagement’, delegates will gain insight on using audiovisual content to attract the next generation of fans and/or increase participation from World Rugby Chief Marketing & Content Officer James Rothwell and Rob Johnson, Head of Digital & Content – The Hundred, at the England and Wales Cricket Board.

Also on the programme, Thomas Schöneich, European Handball Federation, Director of Media & Communications; Malgorzata Borkowska, Media Rights Consultant and Board Advisor, Ekstraklasa; and Eric Black, Edgio, CTO, (pictured below), along with a representative from Aurora Media will take part in ‘There’s no I in Stream: State of the Industry’ panel.

From the growing importance of mobile content and fast turnaround highlights to D2C and fan engagement, the panel will reflect on the findings of a Caretta Research presentation that precedes it and then discuss and analyse current trends and emerging opportunities across European sports streaming, social media and mobile.

They join previously announced speakers Alexander Mölders, Sky Sport, Director of Concepts & Performance; Katie Matthews, Little Dot Sport, Partnerships Director; and Tim Stott, HBS, Executive Producer Digital, who will take part in a 9:16 content production masterclass. The trio will showcase their work and share best practices when it comes to producing live and on-demand content for mobile, as well as highlighting what works, and what doesn’t.

In addition, Sanjit Sarkar, TikTok, Strategic Partner Manager, Sport, will discuss the short-form video platform’s relationship and relevance to sport, its audience and its place in the live and on-demand sports market, and Glen Killane, EBU, Executive Director for Sport, will share details of Eurovision Sport, the EBU’s new direct-to-consumer streaming platform for Olympic sports.

For more information and to register go to:

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