IP showcase returns to IBC for 2017
By: Fergal Ringrose
Friday, July 14, 2017 - 2:03 pm

The 2017 IP Showcase at IBC builds on the highly successful IP Interoperability Zone – a world-first at IBC 2016 – with more companies demonstrating their IP products, and great strides having been made in formalising and universally adopting the SMPTE ST 2110 suite of real-time IP signal flow standards.

The IP Showcase is set to be a major destination for visitors to IBC 2017 – demonstrating to the broadcast and media world that real-time IP production is a practical, flexible, efficient reality that is rapidly taking hold in mainstream operations. IP is no longer a “future” — it is here and now.

The partners behind the IP Showcase – AES, AIMS, AMWA, EBU, IABM, MNA, SMPTE, and VSF – have come together with IBC to deliver a one-stop destination where everyone from broadcast/IT engineers and CEOs to TV producers can learn everything they need to know to unlock the full potential of using IP for real-time media.

More than 40 vendors will work together to demonstrate real-world IP interoperability based on SMPTE ST 2110 final draft standards and AMWA NMOS specifications — a single set of common IP interop standards and specifications that are unleashing the flexibility and efficiency of IP in real-time media.  To prove ease of use as well as interoperability, the demonstrations are divided into logical application pods — live production signal flows, contribution and playout signal flows, etc. — all shown under the control of familiar user interfaces.

The integrated IP Showcase theatre, curated by IABM, will be running a non-stop series of presentations covering the full gamut of knowledge for real-time IP production and intra-facility distribution. Visitors will hear about the rapidly increasing number of real-world IP deployments from broadcasters who have already embraced IP signal flows. They will also learn about the business and creative benefits of IP, and how these benefits can be applied to their own operations.

With no direct sales agenda, the IP Showcase is dedicated to educating and energising IBC visitors to embrace the change, plan effectively, and ultimately build a more flexible, more efficient and more creative broadcasting industry.