DTS Provides Premium Audio for Alibaba’s Growing Digital-Entertainment Ecosystem
DTS (Booth SU4414) has integrated its DTS-HD sound technology into the Tmall Box, the set-top box operated by the digital-entertainment unit of Alibaba Group. Powered by the Amlogic quad-core system-on-chip (SoC), this partnership is intended to provide Chinese consumers with a high-quality home-entertainment experience for streaming content and connected devices.
The Tmall Box offers pay TV, online video streaming, music, videogames and other digital entertainment options and is now available on Tmall.com, China’s largest B2C shopping platform.
“We want our customers to enjoy the best digital-entertainment experience possible, and audio is one of the key elements in achieving that goal,” says Patrick Liu, president of Alibaba Group’s digital-entertainment business unit. “With the DTS-HD end-to-end solution, we are able to offer our customers a huge library of movies, music, and more, featuring high-quality audio that will enhance their enjoyment of streaming content.”
DTS-HD features next-generation decoding technology that enables equipped products to process more-advanced audio, such as broader support for low-bitrate streaming media and adaptive streaming to overcome bandwidth, storage, and network constraints.
“With Alibaba Group’s leading position in China’s e-commerce and digital-entertainment sectors, this partnership provides another avenue to bring DTS audio into the homes of the vast China market,” says Brian Towne, president, DTS Asia Pacific/EVP, DTS. “This agreement is another milestone in our efforts to collaborate with leading global brands to deliver great audio solutions that enhance the listener experience.”