Beth Lowney appointed general manager of Gravity Media’s new White City production centre
Gravity Media has named Beth Lowney as the new general manager of its production centre in London (White City).
Lowney joined Gravity Media in 2022 as business development manager – outside broadcasts & projects, bringing with her over eight years of experience working across major global sporting events. Prior to joining Gravity Media, she worked at the International Tennis Federation (ITF) and she arrived with proven success in event servicing, broadcast production, sales and distribution and the ability to deliver excellent client service.
As broadcast and media manager at the ITF, she managed the team that delivered broadcast production at all major events, including the Davis Cup and Billie Jean King Cup Finals, alongside handling worldwide distribution. As event manager, she worked closely with national federations and sponsors to achieve a professional cohesive package for all stakeholders, also servicing Davis Cup and Fed Cup ties at an operational level to ensure compliance with ITF standards and official regulations.
In her new role as general manager, Lowney will oversee operations at the next-generation production centre, act as the main point of contact for partners including ATP Media and Formula E and set the tone for the client experience at WestWorks. She will continue to be a key member of Gravity Media’s business development team and focus on delivering a strong pipeline of exciting new opportunities at the facility.
The White City production centre is based around a fully-fledged 2110 IP media fabric with dedicated master control rooms, six production control rooms with dedicated audio control rooms, seven flexi control rooms, multiple off-tube commentary booths, two studios, lighting and vision control facilities, fast turnaround and craft edit, flexi desk production spaces, media management and client desking.
Working closely with the business development, engineering, production and front of house teams, Lowney will help drive Gravity Media’s strategy for growth across the EMEA region, ensuring the facility is intrinsically linked to end-to-end projects and remote production offerings.
Ed Tischler, Gravity Media managing director, said: “We are delighted to announce Beth as the general manager of our second production centre in London. Her extensive experience in the industry and valuable knowledge of remote production make her an invaluable asset to our business. We believe that her unique perspectives will further strengthen our ability to deliver exceptional results and maintain our position as a leader in the industry.”
Lowney commented: “I am thrilled to continue my career at Gravity Media, as the launch of Gravity Media’s production centre in White City has marked a pivotal moment. I look forward to bringing my expertise and contribute to working alongside the talented team to drive continued success and growth of the company.”
Blair Wood, business development director, stated: “Beth has delivered outstanding achievements throughout her time at Gravity Media as a senior female leader within the business. The addition of Beth to the production centre team will continue to drive our end-to-end solutions and ensure the facility delivers a first-class experience for clients. We look forward to the positive impact Beth will undoubtedly continue to make within Gravity Media and the industry as a whole.”
The White City production centre officially launches on 5 July with Gravity Media hosting a launch event in collaboration with ATP Media and Formula E.