Boost in live content and broadcasters for Paris 2024 Paralympics
The Paris 2024 Paralympic Games will be covered by a record number of broadcasters from around the world, with rights holders in more than 160 countries and territories committed to broadcasting Games which open on 28 August 2024.
Paris 2024 will also be the first Paralympic Games to offer some live coverage from each of the 22 sports. At Tokyo 2020, 19 sports were broadcast, and at the Rio 2016 Paralympic Games 15 sports were shown live.
Paris 2024 President Tony Estanguet said: “It’s fantastic news that the Paralympic Games Paris 2024 are going to be broadcast in more countries and territories than ever before. To have reached this sales record with six months still to go is another proof of the huge anticipation for these Games around the world.
“For Paris 2024, it also marks an important step towards our goal of taking the visibility of Para sport and Para athletes to another level this summer. We have prepared an extraordinary stage, with iconic venues in the heart of the city to elevate the Paralympians’ performances and help inspire new audiences in France and around the world.”
With the Paralympic Games returning to Europe for the first time since London 2012, the interest from European media right holders is significant. In the host country, France Televisions will broadcast the Games, while Radio France and RMC have secured radio rights.
Channel 4 in the UK will screen its fourth successive summer Paralympic Games, while Infront who secured the European rights in 2021, have already achieved finalised coverage in a record 40 European countries for the Paris 2024 Paralympic Games.
In addition to greater interest from broadcasters, the overall revenue raised from media rights sales has increased by more than 20% compared to Tokyo 2020, a Games which were shown in 154 countries and territories to a cumulative 4.1 billion viewers.
Managing director of IPC Global Media Rights John Lisko added: “According to Nielsen, interest in the Paralympic Games in the last eight years has more than doubled and this has been reflected by Media Rights Holders and their increased commitments.
“It is clear that the sensational improvement in athletic performances we have witnessed in the last decade, combined with the growing depth of talent and competition across all 22 sports, is leading to greater interest from viewers, and broadcasters who are now placing an even greater value on the Games.
“Our objective between now and the opening of the Games is to engage and secure even more media rights holders. We want to give every person on this planet the opportunity to consume and enjoy the Paralympic Games whether that be through traditional TV, streaming, social platforms, digital content, or radio.
“The sport on offer has never been better and with Paris 2024’s support, all 22 sports will benefit from live coverage at some point during the Games, viewers will have more choices than ever before. Paris 2024 really could be a game-changer in terms of broadcast coverage for the Paralympic Games.”
The Paris 2024 Paralympic Games will take place between 28 August and 8 September.