BT Sport announced as exclusive broadcaster of Serie A in UK and Ireland until 2024
BT Sport has been announced as the exclusive broadcaster of Serie A in the UK and Ireland until 2024.
The three-season deal has been agreed with Infront, the league’s exclusive international media rights partner, running through to the 2024 season.
Rachel Knight, sports rights director at BT Sport, commented: “We want to provide our customers with the best sport from across the world and the addition of Serie A means viewers will get to follow some of the biggest stars, managers and clubs in world football. European football has always been an important part of our line up, with Serie A now joining our exclusive coverage of the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League, alongside France’s Ligue 1.”
Featuring some of the biggest names in world football, Serie A players include Juventus stars Cristiano Ronaldo and Aaron Ramsey, Milan’s Ibrahimovic plus Napoli’s Kalidou Koulibaly. BT Sport customers will also get to follow members of Italy’s UEFA Euro 2020-winning side including Juventus striker Federico Chiesa, Napoli’s Lorenzo Insigne and Lazio’s Ciro Immobile.
Serie A on BT Sport kicks off on 21 August and every single match will be broadcast, with at least five live games shown each round, totalling around 200 live matches across the season.
Next season is poised to renew last season’s battle between both Milan clubs for the Scudetto, with Inter Milan finishing first and AC Milan second last May. Juventus, who had won the previous nine championships prior to last season, will be targeting a return to winning ways after they finished in the top four by a single point in 20/21.