Bundesliga inks distribution deal with DAZN

Canada’s Bundesliga champion and back-to-back CONCACAF Player of the Year Alphonso Davies

Bundesliga International and DAZN have signed a three-year deal for the streamer to show all Bundesliga and Bundesliga 2 matches in Canada.

The agreement will begin with the 2023 German Supercup, which will take place on 12 August between Bayern Munich and RB Leipzig.

As well as the top two divisions of German football and the German Supercup, the deal includes relegation play-off matches each season and covers both English and French language broadcasts, local broadcast sponsorship and advertising rights, and will run until the conclusion of the 2025-26 season, where Canada will then host the 2026 FIFA World Cup, alongside the USA and Mexico.

In addition to showing at least six live matches a week, DAZN has the rights to broadcast all matches, as well as access to a wide range of shoulder programming.

Bundesliga International chief marketing officer Peer Naubert said: “Football is booming in Canada: after the national team made their second FIFA World Cup appearance last year, the country now looks forward to hosting the next edition. It is no wonder football is Canada’s fastest-growing sport.

“The appetite for the Bundesliga is just as strong, and research highlights that we are the fastest growing international league in Canada since 2020.

“Our history as the home of North American talent, coupled with working with a worldwide powerhouse broadcaster like DAZN, means we are excited to see how German football can inspire the next generation of players and fans.”

Norm Lem, SVP, DAZN Canada SVP, added: “We are thrilled to partner with the Bundesliga for the next three years, cementing DAZN’s place as the destination for football fans in Canada.

“The Bundesliga is one of the premier competitions in world football featuring a host of stars including one of Canada’s favourite sons Alphonso Davies. We have some incredibly exciting plans in place as part of the deal moving forward and we cannot wait to share them.”