DAZN has entered into a strategic partnership with YouTube to introduce NFL Game Pass as a dedicated Primetime Channel in the UK and Germany.
The collaboration will provide American football enthusiasts in these regions with access to premium sports content.
YouTube launched its Primetime Channels product in the UK in October. It allows users to browse, subscribe and watch premium content from other streaming services within YouTube.
As YouTube expands its Primetime Channel service internationally, NFL Game Pass will also be introduced in additional countries.
The new channel format provides a subscription-based model, offering fans access to a wealth of NFL content.
Subscribers to the dedicated channel will have access to a comprehensive library featuring NFL game replays, Game in 40, Sunday in 60, RedZone, highlights, analysis, half-time shows, and all live games.
Shay Segev, CEO of DAZN Group said: “DAZN’s global partnership with YouTube underscores our commitment to making premium sports content more accessible and engaging for fans.”
He highlighted the launch of NFL Game Pass in the UK and Germany as a testament to the quality of content planned for global distribution via YouTube.
Richard Lewis, director of partnerships at YouTube (UK and Ireland), added: “We are thrilled to partner with DAZN to bring NFL Game Pass to YouTube as a Primetime Channel.”
