Deltacast renews Gold Sponsorship as it continues to elevate the fan experience at home and in the stadium

Deltacast, which makes augmented reality (AR), AI and tracking technologies for sports clubs, federations and broadcasters to enhance the fan experience while increasing revenue opportunities, has returned as a Gold sponsor of SVG Europe.

The company offers four core solutions. When it comes to storytelling and sports analysis, rights holders such as RTL, Eleven and WDR rely on Delta-Live and Delta-Highlight to bring the power of data and AR graphics into live broadcasts such as the UEFA Champions Leagues and top football leagues.

Leading football leagues across the world, including in Belgium, Hungary, Argentina and Slovakia, also put their trust in VAR soluton Delta-offside, the first offside line technology available worldwide and developed by Deltacast.

For virtual advertising, Deltacast offers Delta-Branding, which delivers dedicated ads for consumers and opens up extra revenue streams for clubs, rights holders and sponsors.

Finally, Deltacast recently equipped its tenth stadium in France (Ligue 1) thanks to its new flagship product Delta-Stadium, which is designed to control large-format LED screens, LED ribbons, scoreboards or 360° centre-hung displays. As fans are returning to the stadium, sports clubs are keen to offer them a truly immersive and state-of-the-art experience, something Delta-Stadium makes possible.

“Live sport content is key, more than ever,” said Lionel Dutilleux, international sales manager at Deltacast. “SVG Europe remains the meeting point for world sports actors bringing together broadcasters and sports tech companies. It is one of the largest networking community in sports broadcasting and we do appreciate its quality of contacts.”

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