Dolby opts for Gold SVG Europe sponsorship

Dolby has become a Gold sponsor of SVG Europe. The company, known for its Dolby Atmos and Dolby Video technologies, has been particularly active in the field of football in recent years, including for the FIFA World Cup and UEFA Champions League.

Recent product innovations include a new Atmos Renderer application, which integrates the Dolby Atmos Production Suite and the Dolby Atmos Mastering Suite into an all-in-one solution for Dolby Atmos creators.

Anais Libolt, director of broadcast an content Europe at Dolby, says: “We are pleased to continue to be a partner of SVG Europe. The industry network is of great importance to Dolby. In the coming year, we will spend some more time and effort e.g. on major soccer events, such as Euro 2024 in Germany. And, of course, there will be the 2024 Olympics in Paris, as well as some major sporting events in the US. In addition, we will focus our energy on helping rightsholders distribute content in the best possible format.”

Watch: Anais Libolt discusses the technology challenges facing sports broadcasters