Finland’s MTV3 deploys VimondSPORTS
Finland’s largest commercial broadcaster MTV3 will deploy VimondSPORTS, a web player developed by Vimond to create an online, interactive ice hockey experience for viewers. The ice hockey portal, one of the first for Finland’s advanced WebTV market, will give MTV3 a new revenue stream and a new way to engage viewers, enabling it to take full advantage of its ice hockey broadcasting rights.
“Sports are key to our online strategy, and the product that Vimond offers enables us to create a truly engaging and high-quality user experience for watching live sports,” says Sami Kanninen, head of WebTV, Internet and consumer business at MTV3. “We are putting out the strongest sports offering available in Finland online, and this is all powered by Vimond’s novel technology.”
MTV3 viewers and all consumers may subscribe to the ice hockey package, which gives them access to a portal with an array of interactive services. Subscribers will not only be able to watch live or on-demand matches online, but will also be able to switch cameras to view additional angles or live streams; chat with other viewers; publish comments to Facebook; review team statistics, match line-ups, and other facts; and much more. Before Vimond’s sports application was available, viewers could watch TV online using a connected device, but interactive or social viewing required a separate device or application.
“We are very pleased and excited to break new ground in Finland yet again with MTV3,” adds Helge Høibraaten, CEO of Vimond Media Solutions. “Their live sports center will ensure that MTV3 remains a market leader in Finland. Working with brilliant customers and creating this kind of superior services for their end users is what drives us at Vimond.”
Built for the Vimond Video Platform, VimondSPORTS is a totally interactive player for live sports that helps broadcasters engage viewers, build loyalty, and monetize coverage. With VimondSPORTS, a broadcaster can offer subscribers the ability to chat with other viewers, watch live games and see results during the event with full DVR and time-shifting capabilities, replay goals during live games, see other events together with the main event, and more. The module contains registration and payment capabilities, and can be delivered as a complete service for multiple sports events.