Harris targets MAM with Invenio Motion 4

Harris Broadcast Communications hopes to shift media asset management from a device-centric process into an enterprise resource management operation with Invenio Motion 4, enabling media organizations to maximize the value of content production, management, and usage across the workflow.

Harris will introduce Invenio Motion 4, part of the Harris Invenio media asset management workflow module for intelligent media movement, at IBC 2012.  Invenio Motion 4 integrates multiple functions to track, manage and execute workflow activities, along with the unique capability to quantify the value of how every task correlates across the workflow.

According to the company, Invenio Motion 4 represents a reinvention of media asset management applications from a simple workflow engine to a comprehensive media management solution that integrates people, applications, and devices into a holistic workflow.  It builds on the experiences of previous-generation Invenio Motion customers around the world, bringing workflow capabilities to users whose responsibilities stretch across traffic and billing, journalism, archive management, content playout, and other operations.

“It’s no longer about the technology in the workflow – it’s about understanding the resources at your command and how they are most effectively applied across your business,” said Harris Morris, president, Harris Broadcast Communications.  “Traditionally, broadcasters and media organizations were concerned with how everything links together in the workflow — an operational focus.  Today, it’s about understanding the value it delivers and at what operational cost.  That requires an intuitive resource management tool to stay on top of every media workflow activity, whether focused on a single facility or spread across a global enterprise.”

Invenio Motion 4 allows users to add, configure, and manage devices; assign tasks to personnel; and track projects from inception to completion.  It consolidates multiple asset management tasks within its engine, bringing together many transcoding and storage options, for example — including long-term tape library archives. It brings scaling and clustering techniques common to IT platforms to the broadcast workflow, allowing organizations to group and load-balance devices.

Furthermore, the organization can gather detailed information tied to project length, associated costs and other performance-related factors.  This allows customers to determine the efficiency of their operations along with clarity on how to improve processes, from project prioritization to better balancing workflow assignments amongst staff.  The benefit is the ability to fully understand the purpose of every task and its value to the overall media operation.