Hexagon Cup confirms strong line up of broadcasters for global coverage ahead of inaugural event in Madrid
The aim of the new Hexagon Cup is to create a compelling viewing experience which serves die hard padel fans, but also draws in new audiences who love fast paced action, and are intrigued about this new sport
The Hexagon Cup, the professional padel event that gets underway on 31 January in Madrid, has revealed an impressive line up of broadcast partners as it prepares for its inaugural competition.
The global distribution plan includes broadcast agreements that will reach 700 million households across 190-plus countries, providing sports fans with the ability to watch the sport, for the first time in some key territories.
Aurora Media Worldwide is working alongside Hexagon Cup as Official Broadcast Partner to create the world feed. The coverage will be complemented by livestreaming across Hexagon Cup’s YouTube channel with near-live clipping service from Grabyo, being distributed across the tournament’s various social media platforms, with VNR distribution by SNTV.
“Our aim is to create a compelling viewing experience which serves die hard padel fans, but also draws in new audiences who love fast paced action, and are intrigued about this new sport,” said Hexagon Cup strategic advisor, Tim Godfrey. “We’re very fortunate to have such a dynamic group of broadcast partners that will bring our innovative form of padel to expanded audiences around the globe, and we hope they enjoy the show!”
DAZN (Global), Discovery+ (Pan Europe), Eurosport 1 and 2 (Spain, Pan Europe, Indian-Sub Continent, Asia), ESPN+ (USA), Sky Sport (New Zealand), Fox Sports (Australia), Telemundo (Puerto Rico), Caliente TV (Mexico and Latin America), LaLiga+ (Global) have each secured deals for live, highlights and delayed coverage across their linear and digital offerings.
In the UK, viewers can follow the Semi-Finals (Saturday 3 February) and the Finals (Sunday 4 February) live streamed on ITVX, with a highlights programme shown on ITV4, marking the first time the channel has ever broadcast a professional padel event.
For its first event, the Hexagon Cup will take over Spain’s historic Madrid Arena from 31 January to 4 February
The Saudi Sports Company (SSC) will headline coverage across Middle East and North Africa broadcasting all matches live, alongside live streaming on Shahid. Live and highlights coverage will also be streamed across Starzplay Arabia; SuperSport across sub-Saharan Africa; DirectTV in Latin America (excluding Brazil), Padel Television in Denmark and Sweden.
Chinese fans will be able to access delayed highlights coverage on Tencent, and on PCCW’s NowTV in Hong Kong, and across South East Asia highlights will be aired on SPOTV. My Padel TV and My Padel Time will also run delayed coverage. My Padel Time will also produce a behind the scenes film, which will run for a year on the popular padel channel.
For its first event, the Hexagon Cup will take over Spain’s historic Madrid Arena from 31 January to 4 February. During the tournament itself, six competing teams are divided into two qualifying groups and compete in a series of exciting head-to-head matchups. Only the top two teams from each group will advance to the finals, where the inaugural Hexagon Cup champions will be crowned.