Forbidden showcases Blackbird’s cloud experience on Microsoft’s Azure IBC 2018 stand
Production teams use Blackbird running on Azure Media Services to turn live video into edited and enriched stories. These are published through Blackbird and hosted on Azure. The service is accessed using any browser on any device from anywhere in the world.
Blackbird is the only solution on the market that provides such responsive frame-accurate navigation in the cloud. It plays edited media directly without any need for pre-render, and its integrated Blackbird Waveform supports jog and shuttle, as well as any playback speed and direction.
Deltatre, a leading supplier of digital and broadcast services in the sports sector, is an extensive user of Blackbird through Azure Media Services. Deltatre uses Blackbird to extend its OTT offering of editing services for live and on-demand content for a wide range of sports including American football, athletics, golf, rugby, and cycling.
In one example, Blackbird Forte is used to edit live highlights for 256 games per season of a major US sport all using Azure.
“We are very happy to work with Microsoft Azure on their stand this year,” says Forbidden CEO Ian McDonough. “It’s a great opportunity for us to showcase our Blackbird Edge software operating in Azure and a ground-breaking workflow that has come as a result of our cooperation.”
“In today’s demanding news, media, and digital industry, our mutual customers depend on solutions such as Blackbird to increase speed to market,” says Tony Emerson, Managing Director, Worldwide Media & Entertainment Microsoft Corp. “We are pleased Forbidden Technologies plc will make the Blackbird cloud platform available to Microsoft Azure customers, further enhancing their ability to create and manage digital content, while reducing production costs and fostering workforce flexibility.”
Blackbird enables secure, ultra-fast, frame-accurate editing and distribution of video content by anyone, anytime, anywhere on web and mobile devices using bandwidth as low as 2Mb per second. Delivering a true incredibly responsive workstation-like experience in the cloud, Blackbird has worked on over 8m hours of professional video to date. This has been across multiple sectors globally including news, sports, eSports, events and broadcast post-production.
Since the start of the year, Forbidden Technologies has announced Blackbird contracts and partnerships with leading technology and media companies including TownNews.com, Veritone, Leaning Technologies, Our House Media, Dragon Touch Systems, Middlechild, Fanview, ESP Gaming, and Von Johnson Associates.
Together with the Mac version of the Blackbird Edge, announced this week, the Blackbird proxy can also be created remotely on something as widely available as an Apple laptop which is then immediately available in the cloud to be edited, enriched or published.”