IBC 2023 video interview: Tata Communications’ Dhaval Ponda addresses fundamental changes in viewing habits in digital era

In the era of streaming and digital content distribution, sports viewers’ habits are fundamentally changing. That’s one of the major focuses at IBC 2023 of one of the industry’s leaders: Tata Communications.

At the RAI, we stopped to pay a visit to Dhaval Ponda, Global Head, Media & Entertainment for Tata Communications to get his thoughts on the current state of the industry and how sports is the premium of all content.