In the era of streaming and digital content distribution, sports viewers’ habits are fundamentally changing. That’s one of the major focuses at IBC 2023 of one of the industry’s leaders: Tata Communications.
At the RAI, we stopped to pay a visit to Dhaval Ponda, Global Head, Media & Entertainment for Tata Communications to get his thoughts on the current state of the industry and how sports is the premium of all content.